1. Build a portfolio of news organizations: Read the blogs, gather information. Know and understand what the problem is, the better you know the problem, the more you can help find a solution.
2. Get information from new places: think like blogs...read Seth Godin, and e-marketer.
3. Be a solution to the problem: figure out how you can position yourself. Make yourself marketable.
4. You don't have to outrun the bear...you just have to outrun the people behind you.
5. There's no reason why you can't be a journalist...right now. Don't wait.
He suggested think of crazy ideas that are outside of the box, so you set yourself apart from the rest of the crowd. Sometimes you just have to throw stuff against the wall and see if it bounces back. The only way we're going to figure out where the media is going right now is to take challenges and not stick to the same old way of doing things. The opportunities are there...just go out and get it!
I think what he said applies not just to convergence, but anyone.
One of the ways he suggested to make yourself marketable, you have to know how to fix the station's problems. He said his station looks at a newsroom of overpaid reporters that do nothing but go out and do one story a day then bring it back and flop it on an editing desk for someone to deal with. He's looking for people who have the tools, who can go do the reporting, then edit it. Then find the web extra (take note, Bobs of the world), and put it online. If your resume can give good examples of journalism and shows you have experience with news tools (i.e. Final Cut, Avid, ACM, PhotoShop, Dreamweaver, Cool Edit, Adobe Edits, Sound Slides) then you're going to be that much more above people who can only report or only edit. You're a more valuable employee.
And that's what we're doing here at Mizzou...so Avid beware, even though I prefer Final Cut, I now have a better incentive to learn you...a job.
So with that said...off I go to the lab.
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